To paraphrase Lewis Carroll, “if you don't know where you are going, any road will get you there.” Successful major giving programs are data dependant. You need to connect the right donors to the right cause for the right reason; identifying donors with sufficient means is critical to your success, but you also need to know whether or not your case for support resonates with them. Feasibility studies were once considered to be a simple tool for determining the likelihood of meeting ambitious campaign goals.  Now their purposes have greatly expanded, and they are often referred to as "pre-campaign planning studies," as they provide you with the essential tools for developing your campaign structure, case for support, campaign leadership, and the opportunity to test the viability of your message to prospective lead donors. At MajorGiving, we approach feasibilty studies as a necessary component to a major campaign, out of which we provide the roadmap so that you know with certainty how you will get there.